Chobani is adding Leland Maschmeyer in the new role of chief creative officer as the Greek yogurt maker tries to find new ways to tell its brand story.
Mr. Maschmeyer is set to join Chobani on Aug. 1 and will report to Chief Marketing and Brand Officer Peter McGuinness. He is heading to Chobani from brand consultancy Collins, where he will remain on the board of directors. He has been a partner at Collins since 2007, and most recently served as its chief creative officer, Chobani said.
"We're really happy with how strongly the brand and business are performing but we've got a lot to more to do and say," Mr. McGuinness said in a statement.
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