Turns out chocolate milk makers might not need school kids after all.
Not when they have millions of adult athletes ready to scarf down the sugary stuff.
Today, the national milk organization behind the powerful milk mustache and Got Milk?? ad campaigns, will announce plans to literally wipe the milk mustache out of its chocolate milk ads and begin targeting the flavored dairy product at what might appear to be a most unlikely audience: grown-up jocks.
The move comes at a time school districts from Los Angeles to the District of Columbia have eliminated chocolate milk from schools. As a result, consumption has dropped four of the past five years. Still, the $2.5 billion flavored-milk category was the only milk sector to grow.
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