Chocolate milk sales for the months of July and August rose significantly, according to two recent reports. IRI/Symphony, a market research firm, reports that sales volume for chocolate milk sold in grocery, drug, club, dollar and military outlets grew 8.3 percent for the 13 weeks ending September 9, 2012, when compared to the same period in 2011.
The U.S. Department of Agriculture statistics for the month of July also showed strong sales volume with an 8.6 percent increase across all channels selling flavored milk.
The timing corresponds with a major new initiative, introduced by the Milk Processor Education Program in March, that highlights chocolate milk as a sports recovery drink. The REFUEL | “got chocolate milk?” program highlights chocolate milk as a cornerstone of the after-workout rituals of some of the world’s best athletes, underscored with the tagline “My After.”
To read the rest of the story, please go to: International Dairy Foods Association