French foods group Danone has bought YoCrunch, a U.S. firm which makes yogurts with toppings such as Reese's peanut butter candy, M&M's and Oreo cookies, as it continues to grow its share of the $7 billion U.S. yoghurt market.
YoCrunch has net annual sales of $110 million and has had steady double-digit percentage growth in recent years, making it the leading U.S. supplier of yoghurts with mix-in toppings, Danone said on Friday, without saying how much it paid for the business.
The acquisition follows a deal between Danone and Starbucks announced last month to sell co-branded yoghurt through Starbucks cafes and in grocery stores.
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