Sassy Cow Creamery just celebrated its second anniversary. Last year, looking to get its name out there, the dairy landed a contract to supply milk to a high-profile Madison event. All went smoothly and the dairy was looking forward to a repeat performance this year. But this spring the family-owned, Sun Prairie-based dairy was outbid by Dean Foods, a $12 billion company that now controls 57 percent of Wisconsin’s milk market.
This David-versus-Goliath struggle for market visibility is indicative of what is occurring across the state.
“Dean has the market cornered,” says Kara Kasten-Olson, sales manager for Sassy Cow Creamery. “There are only a few companies left that can compete against them.”
A federal antitrust suit filed in January by the U.S. Department of Justice, in conjunction with Wisconsin, Illinois and Michigan, alleges the same.
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