HOLYOKE, Mass. – NXT Nutritionals Holdings, Inc. (NXT Nutritionals) (OTCBB:
NXTH), developer and marketer of SUSTA Natural Sweetener, the great tasting,
all-natural, healthier sweetener, announced today that former NFL All-Pro
player, and Heisman Trophy winner, Eddie George has agreed to promote SUSTA
Natural Sweetener and Healthy Diary Yogurt Smoothies in its nationwide
To raise awareness of the SUSTA brand when SUSTA arrives in Kroger stores this
month in the Columbus, Ohio, area, Eddie George will be making in-store
appearances, local television and radio interviews.
George has been an advocate for improving health and wellness among Americans.
For the past three years, he and his wife Taj have teamed up with Dr. Oz on “The
Dr. Oz Show. Together they coached and motivated the moms throughout the 2009
NFL season as part of a national viewer challenge to inspire moms and families
everywhere to improve their health. The winner of the challenge was announced on
the website of the “The Dr. Oz Show.”
Being an entrepreneur and businessman, George said, I appreciate the
dedication that Mike and his team at NXT Nutritionals have in building a product
line and brand presence in a competitive marketplace.”
The great tasting all-natural SUSTA is unique in that there is no other
sweetener that has all the health benefits that SUSTA provides. I am a true
supporter of SUSTA and I intend to do my part to inform consumers about this
amazing sweetener,” added George.
Michael McCarthy, president and CEO of NXT Nutritionals, said, Eddie is
committing his time and energy to motivate Americans to live healthier
lifestyles. His willingness to work on this issue is why we asked him to join us
in our crusade. I am thrilled to have him on the team.”
“We hope Eddie can help us bring SUSTA and Healthy Dairy to the attention of
those health activists, such as Dr. Oz and the NFL organization, that are
already leading the country’s battle against diabetes and obesity,” said
In 2006, George was named a spokesperson for Tennessee’s GetFitTN program by
Governor Phil Bredesen. GetFitTN is a statewide awareness program to address the
rising epidemic of Type 2 diabetes and risk factors that lead to diabetes, such
as obesity. This initiative is aimed at educating both adults and children that
Type 2 diabetes can be delayed or even prevented with modest lifestyle changes
such as increasing physical activity and a healthier diet.
George won the Heisman Trophy during his senior year as a running back at Ohio
State in 1995. In 1996, he began his professional career with the Houston Oilers,
now the Tennessee Titans, as starting tailback, winning several NFL Rookie of
the Year awards and virtually owning every franchise rushing record. George led
the AFC Champion Titans to Super Bowl XXXIV in 2000, retiring from the NFL
before the 2005 season. He made the Pro Bowl four consecutive years.
George recently earned an MBA in the Executive MBA program of the Kellogg School
of Management, Northwestern University.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its
wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a
proprietary, patent-pending, allnatural, healthy sweetener sold under the brand
name SUSTA and other food and beverage products. SUSTA Natural Sweetener, sold
as a stand-alone product and the common ingredient for all of the Company’s
products, is an all natural, healthy sweetener that has minimal calories and low
glycemic index. NXT Nutritionals has also developed a line of SUSTA-enhanced
best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as
Healthy Dairy Yogurt Smoothies.
For additional information, please visit NXT Nutritionals’ corporate website:
The statements in the press release that relate to the Company’s expectations
with regard to the future impact on the Company’s results from new products in
development are forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are subject to risks
and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”,
“should”, “anticipates”, “likely”, “believes” and words of similar import also
identify forward-looking statements. Forward-looking statements are based on
current facts and analyses and other information that are based on forecasts of
future results, estimates of amounts not yet determined and assumptions of
management. Readers are urged not to place undue reliance on the forward-looking
statements, which speak only as of the date of this release. We assume no
obligation to update any forward-looking statements in order to reflect any
event or circumstance that may arise after the date of this release. Additional
information on risks and other factors that may affect the business and
financial results of NXT Nutritionals Holdings, In
NXT Nutritionals Holdings, Inc.