The trade war between Greek dairy giant Fage and US-based Chobani Inc, of Turkish-American entrepreneur Hamdi Ulukaya has now been taken to the British courts, as the Greek firm does not want to give up its leading position in the UK market in Greek-style yogurt now that Chobani is penetrating Britain.
Fage wishes to avert a repeat of its experience in the US, where Chobani ousted it from the position of market leader across the Atlantic.
According to a British magazine report, Fage has filed a suit against Chobani asking for the US firm to be prevented from using the term “Greek yogurt” on its packaging, as according to Fage it is only yogurt produced in Greece that can be labeled “Greek.” Instead, it argues, all other yogurt products that have the characteristics of Greek yogurt but are produced outside Greece should be classified as “Greek-style” yogurt.
The Chobani products, which have been available from Britain’s Tesco supermarket chain since November 1, are imported from the US, although Chobani intends to establish a British-based production plant in future.
To read the rest of the story, please go to: International Herald Tribune