TCHFIELD, Conn.—On a recent afternoon, George Malkemus and Tony Yurgaitis, the top two executives of the Manolo Blahnik luxury shoe brand, sat around a table and admired their newest collection.
"Just look at that color," said Mr. Malkemus, the CEO.
"You can really see the difference in quality," said Mr. Yurgaitis, the vice president.
They weren't talking about Mr. Blahnik's stiletto designs for spring. They were gushing over skim milk.
Having persuaded women that $575 is a reasonable sum for slingbacks, Mr. Malkemus, 57, and Mr. Yurgaitis, 66, are now seeking to join the crème de la crème of the dairy world.
Messrs. Malkemus and Yurgaitis serve as majority owners of the Manolo Blahnik label. Sold at upscale retailers like Neiman Marcus and Barneys New York, the shoes are crafted, mostly by hand, at Italian factories in quantities of no more than 120 pairs per day.
To read the rest of the story, please go to: The Wall Street Journal