Foster Farms Dairy Selects Motorola & ExtenData For Direct Store Delivery System

The Enterprise Mobility Solutions business of Motorola and ExtenData, a provider of mobility applications, announced that Foster Farms Dairy has selected their Direct Store Delivery solution to aid operations and productivity across its delivery routes.

Foster Farms Dairy required a solution to enable on-time delivery of dairy products to local stores and branch locations. The DSD solution from Motorola and ExtenData meets the needs of Foster Farm Dairy's mobile workforce, according to company officials.

"With our sizeable fleet of tractors, trailers and straight-trucks, providing our route sales and delivery associates with better visibility into operations is critical to our success," said Tom Vander Weide, vice president, Supply Chain & Technology, Foster Farms Dairy. "The Motorola MC9500 rugged mobile computer combined with ExtenData's MobileConductor DSD solution suite provides us with the tools needed to redefine our business operations – ultimately giving us a clear operational advantage in the field."

Foster Farms Dairy processes a variety of dairy products at three plant locations and distributes throughout northern and central California from multiple branch facilities.

"Motorola's MC9500 mobile computer provides direct store delivery personnel with superior performance and an unmatched feature set to increase productivity and streamline operations across the enterprise," said Jim Hilton, senior director of field mobility, Motorola Enterprise Mobility Solutions. "By combining Motorola's premier mobile computer with ExtenData's DSD software, we provide a full service route accounting solution that enables customers such as Foster Farms Dairy to quickly deliver goods, manage inventory and track products from dispatch to onsite delivery to end-of-day route reconciliation – redefining the way they do business."

"ExtenData provides Foster Farms Dairy with a cutting-edge mobile applications platform that provides management visibility to mobile business operations and tools that optimize sales, service and order-fulfillment functions so it can better serve its customers," said Steve Sager, chief executive officer, ExtenData. "As a key contributor in the company's strategic planning processes, we look forward to working closely with Foster Farms to improve its DSD practices and sustain its competitive advantage."

Foster Farms Dairy is family owned and has been operating in California since 1941.

Source: Motorola & ExtenData