GREEK YOGURT – once considered "hippie food" – is experiencing a boom in popularity.
"Greek is chic right now," said Yoplait marketing manager Peggy Stang.
"We showed over 450 percent growth last year alone," reported Nicki Briggs, a representative of Chobani, a major Greek yogurt producer in the U.S.
Greek yogurt differs from other yogurt in that excess liquid is strained out of it. The process gives Greek yogurt its thick, creamy texture and concentrated health benefits. It's a staple in Mediterranean diets.
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