Kraft is launching an eBook to back its Philadelphia cream cheese, another initiative that would have consumers paying for digital marketing material. The eBook, with a recipe compilation for options with the famed brand, costs $10 on Amazon and the Apple AppStore.
The cookbook, titled "Spread a Little Joy," plays off a Philly tagline. It has 70 recipes and was developed by mobile entertainment marketing firm skyrockit.
The firm said as it develops more branded eBooks — the Kraft offering is its first — it plans to attach additional content and social media opportunities to them.
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