CHICAGO — The Laughing Cow® has introduced two new flavors to its portable, individually portioned snack line – Cheese Dippers. The new Cheese Dippers flavors now include Creamy Swiss Garlic & Herb and Creamy White Cheddar cheeses. The deliciously rich, creamy cheese is now paired with new crunchy whole grain breadsticks, making this on-the-go snack a great choice to enjoy any time, anywhere.
"Cheese Dippers has been a successful addition to The Laughing Cow line of cheese snacks. Bringing more of our most popular flavors of The Laughing Cow's rich, creamy cheese to this line is the next step to growing our brand," said Francis Perrin, chief marketing officer at Bel Brands USA, parent company to The Laughing Cow. "We want consumers to take our Cheese Dippers wherever they go – whether it's in a school lunchbox, during a family weekend trip to the zoo, or in the car on the way home from a big game."
Each serving provides an excellent source of calcium, delivers 4 grams of protein, and contains no artificial flavors, colors or preservatives. These benefit factors combined with the great taste and convenience make Cheese Dippers the ideal snack choice to savor on-the-go.
The new flavors are currently rolling out in stores and will join the existing flavors of Cheese Dippers – Creamy Swiss with Classic Breadsticks and Creamy Swiss with Tomato & Herb Breadsticks. Cheese Dippers will be sold as both individual single-serve packs and five-pack boxes.
About The Laughing Cow® and Bel Brands USA:
Part of the Bel Brands USA family, The Laughing Cow® Cheese Dippers and Spreadable Cheese Wedges are deliciously rich and creamy snacks. In addition to The Laughing Cow®, the Chicago-based Bel Brands USA also manufactures and markets Mini Babybel® Cheese along with a number spreadable cheeses including Boursin®, Kaukauna®, Merkts® and Price's® label. Bel Brands USA is the U.S. subsidiary of Fromageries Bel, a world leader in branded cheeses, based in Paris, France.
Source: The Laughing Cow® and Bel Brands USA