It may be the height of summer, but the Milk Processor Education Program (MilkPEP) is looking ahead to fall with the launch of its eighth annual “Chocolate Milk: The Official Drink of Halloween” promotion featuring the iconic PEANUTS® gang.
Halloween continues to be one of the most successful occasions for increasing chocolate milk sales, according to MilkPEP, with some processors reporting sales increases of up to 15 percent during the promotional period.
To read the rest of the story, please go to: International Dairy Foods Association