NANTUCKET, Mass. — Nantucket Butter Company, creators of compound gourmet butters today announced that top Agent Alan Morell has signed on as Senior Advisor to the Board and Chief Strategy Officer/ Interim Chief Operating Officer.
Mr. Morell has over 30 years global experience setting strategy representing clients positioning with many Fortune 500 company's (e.g. Google, Coca Cola; PepsiCo; Meredith Video Studios; Kraft; General Mills; BEST BUY; NBC; ABC; FOX; ESPN; Food Network; CBS and CNN HLN Turner) as well as the successful development of talent, high growth properties, commercial rights, live events & intellectual property. Mr. Morell has created and/or managed more than 1,500 campaigns on client strategies. Throughout his career, Mr. Morell has held a variety of executive offices: at International Management Group (IMG), including Corporate Vice President M&A for Eastern & Western Hemispheres. Mr. Morell was the Chief Executive Officer and Director of Catalyst One, Inc.; Chairman and CEO of CMG Holdings Inc. In the cuisine sector, Mr. Morell manages the careers of several top Chefs for their career strategies; their Literary cook books and their Television Series e.g. Chef Michael Love; Chef Maria LOI "The Olive Oil Cookbook" and Television Series; Producer for "Diners Drive In's and Dives" Food Channel; "Chefs Run Wild" Travel and Leisure Magazine and Epicure with Love "Miami Food Machine" Frogwater Pictures; General Mills "Eat Better America" series; Best Selling NY Times book "Aztec Diet" by Dr. Bob Arnot published by HarperCollins.
Said Inez Hutton, Chairman and Founder of Nantucket Butter Company; "As a start up, our CEO DW Coffin and I knew we needed a 'Master Strategy' and we selected the perfect person in Alan who brought us Todd Blount (CEO Blount Fine Foods) as a co-packer; Al Greer (former V.P. of Operations for Snyder's-Lance, Inc.) for our retail roll out. With Alan's A-list contacts of consumer products Fortune 500 clients; media, talent and network relationships, our plans include added retail value to complement our grass roots advertising and Public Relations campaigns."
Said Alan Morell, "I am honored to be a Senior Advisor to the Nantucket Butter Company Board, working with Chairman Hutton and CEO DW Coffin to achieve the NBC mandate. To complement the NBC launch, we will have published the Nantucket Butter Company Cook Book by Inez Hutton, as well as embedded Nantucket Butter Company product placement in various food network shows with endorsements by prominent Chefs supporting our retail strategy."
About Nantucket Butter Company:
Inspired by the tastes of a Nantucket summer, a secret family recipe, and the desire to truly help people with their cooking, Inez Hutton created Nantucket Butter Company. The current product line offers five flavors of compound gourmet butters: Herbal Garlic, Dill Delight, Tarragon Treat, Lemon Basil, and Cranberry Honey. From everyday cooking to the most sophisticated dinner parties, the "easy gourmet" philosophy behind Nantucket Butter Company is the method and mantra founder Inez Hutton wants to impart, to help people realize how good their food can taste. The company aspires to share their offerings at the most respected Retailers nationwide. For more information, visit NantucketButterCo.com. For the brand's latest news and updates, follow Nantucket Butter Company at www.Facebook.com/NantucketButterCo or www.Twitter.com/NantucketButter.
Source: Nantucket Butter Company