Organic Dairy Farmers Create Brand: MOOMilk

In the midst of a crisis hitting the nation’s dairy industry a group of
organic farmers in Maine, dropped by their big distributor, are joining together
to create their own brand and save their family businesses.

Mark McKusick, a fourth generation dairy farmer out of Dexter, Maine signed on
to the ambitious effort.

“We’re gonna give the consumer, the real organic consumer, the real product.
It’s fresh, it’s local and we’re going to strive on quality and taste,” McKusick
said. “The best part of this is we’ve got control over our product.”

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