NEW YORK — Pillsbury® Crescents and The Reader's Digest Association launched the "My Crescent Wow" competition to name one of four American women the ultimate "Crescent Cook" by way of a national public vote. Each of the four finalists is an accomplished home cook and busy mother who will spend the next four months vying for the public's vote. Visit http://MyCrescentWow.com, where the votes for the "My Crescent Wow" contest will be tallied through December 31st, 2010, to crown the Crescent Cook with the most votes the winner.
In addition to featuring the four Crescent Cooks and their signature recipes, the "MyCrescentWow.com" site also offers a bevy of opportunities to Crescent enthusiasts, including a $5,000 cash sweepstakes, a video upload contest for a $1,000 cash prize, a user-generated video gallery, plus Crescent recipes from the four Crescent Cooks.
"There are hundreds of Pillsbury Crescent recipes on PillsburyCrescents.com that home cooks can use for any occasion – from quick weeknight dinners to elaborate parties," said Julia Wing-Larson, Pillsbury® Crescents Associate Marketing Manager. "We wanted to expand this offering by launching MyCrescentWow.com to inspire home cooks with easy meal and appetizer recipes, and engage with our audience by allowing them to choose their favorite Crescent Cook."
Pillsbury Crescents has tapped into the massive cooking communities across the Reader's Digest Association Food & Entertaining properties, specifically: Allrecipes.com, Every Day with Rachael Ray and Taste of Home to reach millions of people with the four finalists' signature "Easy Meals" and "Holiday Entertaining" Crescent recipes.
"We are thrilled our community will be able to participate in this campaign as we know it's a common goal among cooks to find simple, time-saving recipes that their family and guests will love," said Suzanne Grimes, president, North American Affinities, Reader's Digest Association. "Reader's Digest is committed to serving our growing global communities with interesting content and relevant advertisements that support their common interests."
About Pillsbury® Crescents
Pillsbury® Crescents have been a delicious family favorite since 1961. Enjoy them as a warm and flaky dinner roll or use them as an ingredient in easy to make entrées, appetizers and desserts. With Crescents, the possibilities are endless! Pillsbury® Crescents are available nationwide in the refrigerated dough section. There are nine great-tasting varieties: Original, Reduced Fat, Butterflake, Place n'Bake™ Crescent Rounds, Garlic Butter, Recipe Creations, Big & Flaky, Big & Buttery, and Original 4 ct. For more information and recipes, visit PillsburyCrescents.com.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.
About Reader's Digest Association, Inc.
RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 43 countries, it reaches a customer base of 130 million in 78 countries. It publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-selling paid circulation magazine, operates 78 branded websites and annually sells 40 million books, music and video products across the world. Further information about the company can be found at www.rda.com.
Source: The Reader's Digest Association, Inc.; Pillsbury