Roberts Changes Its Name A Little, Its Logo A Lot

Roberts Dairy Foods has changed its logo and added the word Foods to its name, to represent its expanding product line beyond milk.

Roberts, headquartered in Omaha, said new packaging and the logo brings back the symbol of quality from Quality Chekd — the Blue Q Red Chek.

As a Quality Chekd Dairy, Roberts Dairy Foods said its products must pass rigorous testing procedures endorsed by Quality Chekd. To guarantee its renowned, world-class quality products, Quality Chekd uses an independent laboratory, Silliker Labs, to test Roberts Dairy Foods products monthly. The products undergo bacterial and chemical product testing, in addition to certification of milk containers, to ensure that they meet the Quality Chekd top standards for freshness and flavor, Roberts said.

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