Did you get a buzz from the headline above? Come on, admit it.
You get a thrill when you find that long-desired necklace or high-tech gadget on deep discount. There's a heart-thumping rush when you snatch the object of desire from the department store shelves or pounce and click at the online store. You feel a shiver of satisfaction when the retail conquest is complete, the prize bagged at a bargain price.
Yes, you do. Don't deny it. Now there's evidence.
Turns out grabbing that great deal is a more, um, intense emotional experience than previously imagined. Researchers in England say they tested supermarket customers' responses to offers of bargains on certain items such as milk and bread. The researchers discovered that finding a great deal, even on something as mundane as milk, can give people the same rush that "sexual arousal from watching pornography does," London's Daily Mail reported.
To read the rest of this story please go to: The Chicago Tribune