SYRACUSE, N.Y. – More than 100 county dairy promoters and volunteers supported American Dairy Association North East’s dairy activities during the New York State Fair, connecting with thousands of consumers during the 13-day event.
“We appreciate the support of our county promotion committees and volunteers during all the dairy events during the state fair,” said ADA North East John Chrisman. “Because of them, we are able to have one-on-one conversations with many consumers and these personal connections are invaluable to building trust in dairy.”
Led by New York State Dairy Ambassador Gabriella Taylor, the promoters were involved in the annual butter sculpture unveiling, conducted multiple media interviews during the week, participated in the Dairy Day commodity parade and helped judge the Undeniably Dairy Shake-Off celebrity milkshake contest.
More than 80 volunteers from 12 county dairy promotion committees also helped ADA North East staff the “Reset Yourself with Dairy” booth during the fair. The booth featured a giant display geared toward the Gen Z audience, reminding them to “let milk help you reach new heights,” with two sets of milk splash “wings” and a giant glass of chocolate milk for photo opportunities. The display also included a giant milk carton with a QR code fair-goers could scan to get additional dairy messaging.
Onondaga County Dairy Advocate Claire Robinson volunteered in the “Reset Yourself with Dairy” booth, and said, “I loved talking to kids my age about something I love so much, but it was a great opportunity to interact with people across all generations.”
“We’re so fortunate to have such a dedicated group of promoters who are willing to share our positive dairy stories,” added Chrisman.
Photo caption Gabby Taylor Interview: New York State Dairy Ambassador Gabriella Taylor conducts a media interview at the “Reset Yourself with Dairy” booth as part of American Dairy Association North East’s consumer outreach efforts at the New York State Fair.
Photo caption Erie County: Erie County, N.Y., dairy promoters visited with consumers at the “Reset Yourself with Dairy” booth at the New York State Fair.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing 9,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com, or call 315.472.9143.