LOS ANGELES – One of the hardest parts of Jim Pastor's job is convincing people that he exists: He's a milkman.
"The reaction is always the same," Pastor said. "People say, 'Really? A milkman? Like in the old days?' They always have a hard time believing it."
Pastor owns a Santa Ana, Calif.-based delivery service that contracts with Rockview Farms, one of the largest family-owned dairies in Southern California. Each week, Pastor and his team of 14 milkmen drive their refrigerated trucks to more than 4,800 homes along routes in Los Angeles and Orange counties. Arriving in the wee morning hours, they dash up to the front door and drop off cartons of farm-fresh milk, cheese, eggs, bread, butter and other items.
There is a premium, of course: A gallon of milk delivered by Pastor costs about 20 to 30 cents more than you'll pay for it at the store. But business has never been better. Relying largely on word of mouth, Pastor picked up 300 new residential clients just last month, and he's planning to expand home-delivery routes into Marina del Rey and Santa Monica.
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