At high-traffic intersections across greater Toronto, commuters can see brightly hued billboards and transit ads promoting Chobani, the top-selling yogourt brand in the United States, which began selling in Canada on a limited basis last November.
Those familiar with the Greek-style yogourt brand’s U.S. success might believe Chobani will enjoy the same triumph here, a market that consumes twice the amount of yogourt per capita than the U.S.
But if a coalition of existing Canadian dairy companies has anything to say about it, Chobani won’t be sold in Canada for long.
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