MCLEAN, Va. — USA TODAY and the National Milk Mustache “got milk?” Campaign
have extended the application deadline for the 13th annual Scholar Athlete Milk
Mustache of the Year (SAMMY) Awards through March 12, 2010. The SAMMY Awards
recognize 25 outstanding high school senior student-athletes who represent
excellence in academics, athletics, community service and leadership and include
milk in their daily routines.
As part of the Body By Milk campaign, the SAMMY scholarship helps educate teens
on the value of making smart choices like drinking lowfat milk, eating right
and staying active. Twenty-five talented teens will receive a $7,500 college
scholarship from the Milk Processor Education Program (MilkPEP), an invitation
to attend an awards weekend at Disney World and an opportunity to be pictured in
a special Milk Mustache ad in a June 2010 edition of USA TODAY and other
national publications.
Judging will be based on academic performance, athletic experience, leadership,
community service and a milk experience essay. Preliminary judging will be
conducted by a qualified group of educators and coaches who will select 75
finalists. A panel of Milk Mustache celebrity athletes including Andy Roddick,
Steve Nash, Chauncey Billups, Dara Torres and Michelle Kwan will also serve as
judges to help select the 25 winners.
Education partners for the SAMMY Awards include: the American Association of
School Administrators, the National Association for Sport and Physical
Education, the American School Counselor Association and the National School
Public Relations Association.
Teachers, coaches, principals, guidance counselors, athletic directors, parents
and relatives are encouraged to nominate a student athlete for the 2010 SAMMY
Awards. High school seniors are also allowed and encouraged to nominate
themselves. For more information and to apply visit www.bodybymilk.com. All
nominations must be received by March 12, 2010 and are accepted online only.
Body By Milk is part of the National Milk Mustache “got milk?” Campaign, a
multi-faceted education program focused on the health benefits of milk. The
campaign is managed by the Milk Processor Education Program (MilkPEP) in
Washington, D.C., which is funded by the nation’s milk processors, who are
committed to increasing fluid milk consumption. For more information, go to
www.bodybymilk.com. Deutsch, a Lowe and Partners Company, is the creative agency
for the National Milk Mustache “got milk?” Campaign.
USA TODAY was founded in 1982 with a mission to serve as a forum for better
understanding and unity to help make the USA truly one nation. Through its
flagship newspaper and popular Web site, USA TODAY engages the national
conversation and connects readers online through social media applications. USA
TODAY, the nation’s number one newspaper in print circulation with a total
average daily print circulation of nearly 1.9 million, and USATODAY.com, an
award-winning newspaper Web site which launched in 1995, reach a combined 6.1
million readers daily. The USA TODAY news and information brand also includes:
USA TODAY Education, USA TODAY Mobile and USA TODAY Sports Weekly. USA TODAY is
owned by Gannett Co., Inc. ( GCI).
Source:
USA TODAY