Directors of the Wisconsin Milk Marketing Board have voted to approve the organization's annual budget for Fiscal Year 2012. The check-off funded program announced that just under half of the $30.5 million budget will focus on state and national communications and promotions for the coming year. Last year, WMMB had $31.4 million to work with in its total yearly budget.
"Plans for the upcoming year continue support for Wisconsin Cheese promotion in all 50 states and maintain promotional activities within Wisconsin where an estimated 10 percent of Wisconsin's cheese production is sold," the check-off said in a statement. "At the national level, activities include retail and foodservice trade show promotions, buyer education, cheese usage training and education and special events showcasing Wisconsin's award-winning cheese and dairy industry."
WMMB will continue to work in the national food retail channels with year-round in-store promotions, manufacturer/marketer co-op product demonstrations, point-of-sale information and permanent in-store Wisconsin Cheese signage. Brand equity partnering with Wisconsin manufacturers and marketers also continues with emphasis on including Wisconsin identification on more cheese packaging and expanding national distribution of Wisconsin Cheese. Additional focus on the pizza and sandwich categories is also planned.
To read the rest of the story, please go to: Wisconsin Ag Connection