n honor of World Statistics Day, we spent the day buried in the 2009 American Community Survey data from the Census, and some other favorite sources. Here are some Twitter-ready demographic and consumer trends with fairly obvious marketing implications. Look for us to expand upon these in coming AdAgeStat posts.
Only one in five new households in the U.S. in 2009 were non-Hispanic whites.
Twenty-three metro areas already have more Hispanics than whites.
There are fewer people living alone.
The recession helped lead to a striking 14% increase in non-married couples living together.
In the last 15 years, the number of households watching TV in the pre-dawn hours doubled to 16%. Newscasters are taking notice and beginning their broadcasts earlier and earlier.
To read the rest of the story, please go to: Advertising Age.