A Boston Au Bon Pain sandwich shop is testing an iPad app for lunchtime sandwich ordering, according to this tweet and photo from Carl Howe of research firm Yankee Group.
We've never tried this, but as geeks, it seems pretty neat. (We could totally see some tacky high-end restaurant distributing iPads as menus in the next year or so.)
But as for the local sandwich shop, it seems like this is could be more trouble than it's worth.
Sure, it digitizes the process a bit — Au Bon Pain has typically asked customers to customize their sandwich using a paper form and pencil — but it adds a learning curve and a new point of failure, too.
On the other hand, it makes the menu infinite, allows for more and better promotions, and saves a bunch of trees.
To read the rest of the story, please go to: Business Insider.