1. Our mother always told us to not play with our food, but she never said anything about fighting with it. Which may be why we’re weirdly intrigued by fast-food marketers who pitch menu items as something to be conquered. In the wake of KFC’s challenge to “take down the Double Down,” we now have Burger King – which previously boasted the Angry Whopper – serving up the Whiplash Whopper, a sandwich so hot that a TV spot announcing its debut in Canada suggests it’s fodder for a lawsuit. The ad features an ambulance-chasing lawyer modelled on Seinfeld’s Jackie Chiles, who himself was modelled on O.J. Simpson’s Johnnie Cochran. If you burn your mouth on the burger, does this mean you can sue O.J.?
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