MONROE, Wis. – Today Emmi Roth USA announced an exciting new Menu Mentions Incentive Program, rewarding restaurants and retailers for mentioning specific cheese brands on their menus. The program provides an excellent opportunity to leverage the farm-to-table trend and capitalize on the loyal following of Emmi Roth cheeses. From salads dressed with creamy Buttermilk Blue® to soups topped with award-winning Grand Cru® Gruyère, Emmi Roth brand mentions on a menu identify a trusted source of premium ingredients.
Between May 1, 2011 and December 31, 2011, restaurants and retailers may apply for a $250 reimbursement for each qualifying Emmi Roth USA focus brand featured on their menu for at least 60 days. Maximum reimbursement for featuring each qualifying brand, 15 in total, is $3,750. Qualifying brands include the following award-winning cheeses:
• Buttermilk Blue®
• Buttermilk Bleu Affinée (or Buttermilk Blue® Affinée)
• Grand Cru® Gruyère
• Grand Cru® Gruyère Reserve
• Grand Cru® Gruyère Surchoix
• Kaltbach cave-aged Le Gruyère AOC
• Kaltbach cave-aged Emmentaler AOC
• Ostenbørg® Havarti
• Ostenbørg® Dill Havarti
• Ostenbørg® Horseradish and Chive Havarti (or Ostenbørg® Horseradish & Chive Havarti)
• Ostenbørg® Jalapeño Havarti
• Ostenbørg® Peppadew™ Havarti
• Ostenbørg® Pesto Havarti
• Ostenbørg® Caraway Havarti
• Ostenbørg® Reduced-fat Havarti
• Ostenbørg® Reduced-fat Dill Havarti
Additional information and reimbursement forms may be requested by contacting Kathy Preston, Marketing Assistant at Emmi Roth USA, at 608-845-5796 x6 or kathy.preston@emmirothusa.com.
About Emmi Roth USA, Inc.
Emmi Roth USA, a subsidiary of Emmi Group, is a leading provider of specialty and artisan cheeses and premium fresh dairy products. Our expansive portfolio includes award-winning cheeses from Switzerland, Europe, and the United States, each crafted with pride from the freshest local milk. Key cheese brands include Kaltbach cave-aged, Grand Cru and Buttermilk Blue. Our specialty dairy products include Swiss Premium Yogurt and Caffe Latte, Emmi’s chilled coffee drink crafted with fresh roasted coffee and the finest milk. Tradition and innovation balance perfectly to deliver distinctive offerings of the highest quality to the retail and food service trades. For more information on Emmi Roth USA and our impressive product assortment and innovative solutions, visit www.emmirothusa.com.
About Emmi
Emmi Group is the largest Swiss milk processor and one of the most innovative premium dairies in Europe. In Switzerland. Emmi focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of primarily Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialties in European and North American markets. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for cheese from Switzerland. Emmi’s customers are primarily the retail trade, the food service sector and the food industry. In 2009, Emmi achieved net sales of CHF 2.62 billion and employed some 3,525 people (full-time equivalents) in Switzerland and abroad.
Source: Emmi Group