The grocery advertising inserts are a familiar staple of every hometown newspaper. Chucks, ribeye steaks, ground beef–all so tempting, and at the right sale price for the season.
Consumers are familiar with this communication tactic grocers have used for decades to entice buyers into their stores and ultimately move product. But, with changing demographics and changing consumer habits, meat retailers are becoming more invested in using new and improved methods to reach their target audiences.
New faces in the store
In the past 50 years, consumer demographics at the grocery store have changed, and the meat counter has had to adapt to these trends.
For example, according to the U.S. Bureau of Labor Statistics, the percentage of women 18 years and older working outside of the home rose from 33.4 percent in 1950 to 59.3 percent in 2007. These working parents of active children are looking for convenient items in the meat case to simplify mealtime between driving their children to and from after-school activities.
To read the rest of the story, please go to: High Plains/Midwest Ag Journal