Fresh & Easy Expands Availability Of Fresh Holiday Meals

EL SEGUNDO, Calif.– Fresh & Easy Neighborhood Market today announced it is expanding its fresh, complete holiday meals program to all of its Southern California stores after a successful run over Thanksgiving. Fresh & Easy first offered the holiday meals, which feed a family of eight for just $45 to $65, to customers of 28 Southern California stores.

“Customers were delighted with the great quality and low price of a holiday meal that could feed an entire family of eight,” said Fresh & Easy Chief Customer Officer John Burry. “We are thrilled to extend this program to all of our Southern California customers and to offer even more fresh&easy holiday cheer with fresh, affordable meals for families and friends to enjoy this holiday season.”

Fresh & Easy’s complete holiday meals offer customers the opportunity to enjoy more time with loved ones this holiday season by allowing Fresh & Easy’s team of chefs to prepare a personalized delicious, wholesome and affordable holiday meal.

Customers can choose one of these three entrées:

•Turkey Dinner – Serves 8 for $50
Fully cooked, boneless Roasted Turkey Breast (approx. 6lbs), includes home-style gravy and choice of three fresh side dishes.
•Ham Dinner – Serves 8 for $45
Fully cooked Hickory Smoked Spiral Ham (approx. 7lbs), includes honey and brown sugar glaze and choice of four fresh side dishes.
•Beef Rib Roast Dinner – Serves 8 for $65
Fully cooked boneless Beef Rib Roast (approx. 4lbs), includes beef gravy and choice of three fresh side dishes.

Choice of side dishes includes:

•Golden Mashed Potatoes
•Potato Gratin
•Mashed Sweet Potatoes
•Butternut Squash Risotto
•Apple Cranberry Stuffing
•Cornbread & Sausage Stuffing
•Brussels Sprouts with Bacon
•Petite Carrots with Honey Butter
•Green Vegetable Medley
•Roasted Autumn Vegetables
•Orange Cranberry Sauce

Like all fresh&easy products, the complete holiday meals are made with no artificial colors or flavors, no high-fructose corn syrup, no added trans fats, and only have preservatives when absolutely necessary.

To pre-order a complete fresh holiday meal, simply visit holidays.freshandeasy.com, choose a fresh main entrée and side dishes, and then pick up at a store location near you from December 21 through 24. Ordering deadline is December 18 at midnight. For a complete list of holiday-inspired products, descriptions and photos, please visit www.freshandeasy.com/holiday.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 184 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices. The grocer’s popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

Source: Fresh & Easy Neighborhood Market