Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA)™ announced the release of its latest original research, Culinary Concierge: Engaging Millennials Through Meals. Developed in conjunction with The Hartman Group, the report examines how food retailers can connect with Millennial shoppers by better understanding their needs around culinary assistance and inspiration.
As part of the research, The Hartman Group tested the appeal and relevance of seven “personal chef services” developed by members of the IDDBA Show & Sell Center Meals Team. (The Show & Sell Center is a model store situated in the heart of IDDBA’s annual Dairy-Deli-Bake Seminar & Expo and features innovative merchandising, live demonstrations, and workshops.)
Among the findings in the report are:
- Seeing food prepared gives a positive, fresh food experience to Millennials, who seek robust in-store experiences that allow them to see and interact with deli personnel.
- Transparency and authenticity are of the utmost importance.
- Millennials want good food that tastes great that they can access quickly at a fair price. This includes trying new foods and global flavors.
- Key opportunities for retailers include: food ordering options; robust in-store experiences; and fresh, local, and inherently healthy products.
The free report, along with a photo album of Culinary Concierge concepts and merchandising ideas from the Show & Sell Center, is available here.
Culinary Concierge: Engaging Millennials Through Meals is the latest research report developed by IDDBA. Other recent research includes Snacking Opportunities: Building Better Snacks. Online Grocery Models: Click & Collect and Drive Digital Merchandising for Deli and Bakery; High Stakes of Food Safety in Dairy, Deli, Bakery & Prepared Foods; Total Store Connectivity: Revealing New Pathways to Win – Specialty Cheese and Engaging the Evolving Shopper: Serving the New American Appetite. IDDBA members have access to all association research at iddba.org.
“Creating an interactive and engaging experience can help retailers better connect with Millennial shoppers, many of whom seek out culinary assistance and inspiration,” said Alan Hiebert, senior education coordinator, IDDBA. “Our Culinary Concierge research examines the shopping behavior of this generational demographic and what key areas to focus on.”
To learn more about IDDBA research and membership benefits, visit iddba.org or call 608-310-5000.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our website, iddba.org.
Source: The International Dairy-Deli-Bakery Association (IDDBA)™