McKenzie Natural Artisan deli meats and cheeses are now available in pre-sliced resealable shingle packs. McKenzie is not just in the deli case anymore. The high quality all natural items beloved in Vermont now come in a more convenient, ready to use packages, perfect for those who don’t have the time to wait in the deli line. McKenzie is rolling out the line in Vermont this spring and hoping to secure distribution throughout New England and beyond.
With the growing trend of on the go items proliferating the prepared foods and deli sections of the supermarket, consumers are no longer as willing to wait in line at the deli counter. Time is precious and saving the consumer time is one of the driving factors behind the growth in the pre-sliced deli section. These items also allow the consumer to open and use the meats and cheeses when they are ready, without losing shelf life until that package has been opened. McKenzie has taken its time to perfect the products that they use in the pre-sliced packages so that there is little tradeoff between them and the items at the deli counter.
The line will launch with a small assortment of McKenzie’s most popular antibiotic free meats and cheeses. The first items to hit the shelves will be an antibiotic free oven roasted turkey, antibiotic free uncured honey ham, rBST free Swiss cheese and rBST free provolone cheese. The brand will be launching more items later this year including a naturally smoked ham, hickory smoked turkey and a Vermont cheddar cheese. Look for these items in the cooler case where other cold cuts and cheese are sold.
McKenzie was founded in Burlington Vermont in 1907, with one mission, perfecting its line of smoked and oven roasted meats. The all natural antibiotic free line is one that McKenzie believes will be successful outside of its home state. McKenzie Natural Artisan Deli is proud if it’s pre-sliced offerings and will continue to grow this segment bringing its high quality all natural and antibiotic free meats to consumers everywhere.
Source: McKenzie