Norseland, Incorporated—part of TINE SA, Norway's largest producer, distributor and exporter of dairy products—is pleased to announce the launch of its new Jarlsberg USA website (www.jarlsbergusa.com), designed in conjunction with Pedone Advertising, NYC. Part of TINE’s global positioning initiative, Jarlsberg USA will focus on the brand’s key characteristics: premium quality, unique flavor and versatility in addition to its position as the #1 brand of specialty cheese in America.
“We’re very pleased with the outcome of Jarlsberg USA’s social media endeavor, orchestrated by our marketing-advertising specialist, Valerie Liu,” said Deanna Finegan, Norseland’s Sales & Marketing Manager. “It’s exciting to now have in place a comprehensive program for America’s #1 specialty cheese that will support retail and a variety of culinary resources while also encouraging an ongoing dialogue with Jarlsberg fans, keeping them up to date on new brand developments, contests, promotions and coupon offers. We look forward to maintaining these relationships, while also reaching out and connecting with a younger audience – 24/7.”
The Jarlsberg USA website homepage seamlessly shuffles through 10 oversized super-tasty shots of Jarlsberg and food pairings. Easy-navigation tabs highlight the brand history and varieties, recipes and promotions. The site links directly to its new Facebook, Twitter and Flckr pages, for daily interaction between the brand and followers. A community blog is also in work that will allow for in-depth conversation, guest chef, cookbook author and food blogger appearances, cheese-related news, instructional (and humorous) videos, plus trivia and other secondary contests.
Please visit the official Jarlsberg U.S.A. website, www.JarlsbergUSA.com.
For more information, contact: Deanna Finegan, Marketing Manager | Norseland, Inc. 1290 East Main Street – Stamford, CT 06902 … P. 203-324-5620, x317 … F. 203-325-3189 … dfinegan@norseland.com … www.norseland.com
Source: Norseland, Inc.