CORNELIUS, N.C. – Old Wisconsin is pleased to announce that it will debut its popular Snack Bites products on NASCAR driver Michael Annett’s No. 43 Pilot Flying J Ford Mustang for Richard Petty Motorsports (RPM) in the NASCAR Nationwide Series event held on September 1, 2012 at the Atlanta Motor Speedway.
Marking its first racecar appearance, Old Wisconsin branding and Snack Bite imagery will be featured on the No. 43 Pilot Flying J Ford Mustang.
Pilot Flying J currently carries a variety of the family-owned Old Wisconsin products in its 600 retail locations across North America. Featured products include the 1.5 ounce Snack Sticks, available in flavors: Bold, Teriyaki, Beef, and Pepperoni and 4 ounce Snack Bites, available in flavors including Bold, Beef, and Turkey. Another tasty favorite is the 2.5 ounce Smoke Stacks in Beef & Cheddar Cheese, BOLD Sweet Heat & Chipotle Cheese, and Beef & Jalapeno Cheese, a perfect hearty and hardwood-smoked treat for on-the-go snackers.
We’re thrilled that Old Wisconsin is combining the history and excitement of NASCAR with America’s number one Snack Bite,” said Laura Palenkas, Vice President of Marketing for Pilot Flying J. “Old Wisconsin is the perfect fit for both our racecar and retail customers looking for a quick bite while on the go.”
Michael Annett is presently ranked sixth in the NASCAR Nationwide Series point standings. The 2012 season has served as a career-best year for the 26-year-old Des Moines, Iowa native, who has earned four top-five finishes and eight top-10 finishes in his first campaign as the driver of the iconic RPM No. 43.
For more information on Michael Annett, please visit www.michaelannett.com and follow on Facebook at www.facebook.com/michaelannettracing and on Twitter at @MichaelAnnett.
About Pilot Flying J
Pilot Flying J, the driver-driven company, is headquartered in Knoxville, Tennessee, and has over 600 retail locations across North America. The Pilot Flying J network provides customers with access to over 60,000 parking spaces for trucks, over 4,400 showers and over 4,000 diesel lanes, of which over 1,700 offer DEF at the pump. The company employs over 20,000 people and is the largest operator of travel centers and travel plazas in North America. Visit www.pilotflyingj.com for more information.
About Old Wisconsin
For more than 50 years, Old Wisconsin has crafted a variety of naturally cured and hardwood-smoked sausage, turkey and beef products, which are available throughout the United States, Canada and Puerto Rico. Old Wisconsin, a division of Carl Buddig & Company, is privately held and located in Sheboygan, Wis. To place an order, please call Old Wisconsin at 800-621-0868 or send an email to sales@oldwisconsin.com.
Source: Old Wisconsin