Princeton, NJ — Snack Factory has unveiled a new look for its line of popular Pretzel Crisp snacks. The full line packaging refresh better reflects the innovations inside the bag with brighter colors, an updated logo, and sparkling new photography that showcases Pretzel Crisps’ stackably thin goodness. In the spirit of more is more, each new bag has 20% more crisps, moving from 6oz to 7.2oz bags while keeping the SRP at $2.99.
Pretzel Crisps are incredibly thin, flat baked pretzels with no trans fats, no saturated fat, no cholesterol and only 110 calories per serving. The products have a savagely loyal following across the country with over 70,000 fans registered in the company’s online fan club.
“We took our own slogan, ‘Rethink Your Pretzel’ to heart and decided to rethink our packaging too,” says Perry Abbenante, Snack Factory VP of marketing. “We hope our new look will attract more people to give Pretzel Crisps a try. Once they do, we usually have a customer for life.”
The new packaging will debut on Pretzel Crisps’ Deli Style line up (Original, Everything, and new Garlic Parmesan and Sesame flavors). It will also be featured on all new product launches going forward, including the recently introduced Modern Classics (Original, Tuscan Three Cheese, Supreme and Cinnamon Toast) and upcoming Indulgent line (Peanut Butter and Chocolate Crunch, Milk Chocolate Crunch, Dark Chocolate Crunch, and Caramel Crunch).
Pretzel Crisps in its new packaging will be available at mainstream supermarkets and select specialty retailers across the country.
Source: Snack Factory