A fabled destination for Montreal smoked-meat sandwiches is in a pickle with some of its loyal patrons.
Schwartz’s, the landmark delicatessen that has been serving up sandwiches to gratified customers for more than 80 years, is making a supermarket version of its iconic product – a move purists are decrying.
The restaurant on St. Laurent Boulevard is teaming up with Sobeys Inc. to market its renowned artery-choking brisket in vacuum-sealed 125-gram bags. Schwartz’s new owners say the product has the same unique taste and texture as the one fans queue up for outside the deli every day.
But for some, the very notion of straying from the ori ginal mission and mystique of making the best smoked meat in the world on site is sacrilege.
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