Rolled On-Site and in Sight: A Fresh Take on Supermarket Sushi

(Philadelphia, PA)  When you pick up a container of sushi at some local supermarkets, it can be tough to tell how long it’s been sitting there. A couple of hours? A day? A few days? At Genji Sushi Bars, there’s no need to play that guessing game.

Rolled today, sold today is Genji’s motto, and if you don’t believe it, say hello (or konnichiwa) to the sushi chef behind the counter.

“Our chefs aren’t just at their locations for show,” says Bill Rosenzweig, Hana Group North America’s Marketing and Creative Director. “They hand-roll everything you see in the case in front of you and will happily make you a custom order. They’ll even offer recommendations if you’re not sure about your selection.”

Genji is the only national sushi provider that places a skilled sushi chef in every boutique. These masters of their craft must undergo rigorous training before putting on a Genji uniform. They churn out restaurant-quality sushi, grab and go style.

“Customers will say, ‘Oh, I don’t have time for this. I have to pick up the kids in 10 minutes.’ And we’ll tell them it’s not a problem, our sushi chefs can have their order ready in less than five,” notes Rosenzweig.

With more than 250 sushi boutiques at Whole Foods Markets around the country, it’s no wonder Genji employs more than 1400 people. Being personally responsible for all those employees in so many different locations makes Genji better equipped than franchise-based operations to offer consistently high standards of excellence in its products, operational safety procedures and human resources management.

Not all supermarket sushi is created equal, so look for the Genji label to be sure you’re getting the best.

About Hana Group North America

Hana Group North America is the largest sustainable sushi retailer on the continent, energizing the world through high quality, Asian cuisine sold under its Genji and Mai brands at hundreds of retail locations across North America. Products ranging from sushi to ramen are made fresh daily, often onsite, by highly trained master chefs, using 100% sustainable seafood. The company is led by President and CEO Josh Onishi, a respected thought leader who has been asked to speak at various conferences, including the Seafood Sustainability Summit. In 2018, the Business Intelligence Group honored Onishi with its highest honor, naming him a Sustainability Hero.