Deli and C-Store Foodservice Sales
Deli sandwiches are in demand at grocery delis. Despite a 2.8% decline in repeat sales from the previous year, national sandwich sales increased 5.4%.
• Deli sandwiches are reported as the fourth largest contributor to prepared food sales, with 17% of U.S. households purchasing.
• Submarine sandwiches were the largest contributor to deli sandwiches, accounting for over half of sales.Deli prepared chicken is a $3.3 billion market!
• Nearly 87% of surveyed operators agree that having engaged associates would give delis a lift in incremental traffic
• 75.4% of operators are experiencing growth in deli sales
• Deli operators ranked the following as the largest areas for improvement in delis for 2014:
Sandwiches 59.6%; Rotisserie programs 56.8%; Daily specials 51.6%; Staff training 50.4%
Driven by gains in prepared food sales, overall foodservice increased to nearly 25 percent of total in-store gross margin dollars. Convenience stores are attracting more on-the-go women, especially for immediate-consumption occasions. Features particularly appealing for women are: family-sized food selections, new product selections and quick in-and-out service.
The convenience store market also captures a large share of millennials’ wallets. Their buying behavior makes them an ideal c-store target audience because they are more impulsive, spend more than the older generation, make more unplanned purchases and they seek immediate gratification.
Source: Tyson Deli