Sara Lee Launches Chicken Hardwood Smoked Sausage

DOWNERS GROVE, Ill. — Sara Lee North American Retail announced today the launch of Hillshire Farm Chicken Hardwood Smoked Sausage, a better-for-you alternative for consumers who love the taste of sausage, but prefer a lower-fat, poultry option. With 60 percent less fat than its traditional sausage counterparts1, Hillshire Farm Chicken Hardwood Smoked Sausage contains no MSG or MSC and can be substituted into almost any recipe, or used in a delicious new creation of your own.

Made from delicious chicken and spices, Hillshire Farm Chicken Hardwood Smoked Sausage has a distinctly light flavor that lends itself well to a variety of other ingredients, making cooking with it much more interesting. According to a recent study conducted by The NPD Group on national eating trends, the number of consumers preparing meals at home has sharply risen due to the uncertain economy2 and Hillshire Farm Chicken Hardwood Smoked Sausage offers both an easy and economical way to enjoy a great tasting meal.

With American families consuming more poultry than ever before, Hillshire Farm fills a void in the marketplace with the introduction of Chicken Hardwood Smoked Sausage, said Tim Roush, vice president, lunch and dinner brands, Sara Lee North American Retail. We know that offering our consumers variety, as well as an economical and lower-fat option, are most important. Introducing Hillshire Farm Chicken Hardwood Smoked Sausage to the marketplace is a natural next step in our on-going commitment to bringing consumers delicious choices that meet their ever evolving needs.

Hillshire Farm Chicken Hardwood Smoked Sausage can be prepared in many ways. Try it in a grilled Panini sandwich, as a unique pizza topping or as a beef substitute in your favorite skillet, stir-fry or pasta recipe. For a smoky grilled flavor, skewer it with vegetables for shish kabobs, or add it to Jambalaya, Gumbo or Red Beans and Rice. Hillshire Farm Chicken Hardwood Smoked Sausage can be sauted, baked or barbequed, and is versatile enough for the whole family to enjoy.

Source: Sara Lee Corp.