Jim Sartori need only travel to Europe to be reminded of how other countries view American-made cheese.
Oftentimes, on trips he makes there to showcase his company's award-winning cheeses, people are surprised to learn that an American company even makes artisan cheese.
Once they taste it, they assume it's made overseas and only the checks are cashed stateside.
Not so, says Sartori, whose third-generation Plymouth-based company is now five years into to a bold push into the artisan cheese market.
"I'll say, 'It's made in Wisconsin,' and they're shocked," said Sartori, the company's CEO and president.
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