Subway is on a serious sodium squeeze.
The sandwich chain, which with 34,433 units has more locations globally than McDonald’s, today will announce plans for a significant reduction in sodium at its U.S. stores that could ultimately nudge much of the fast-food industry to follow.
Beginning today, sodium content in Subway’s “Fresh Fit” sandwich line in the U.S. will be cut 28% vs. 2009, when Subway first began to cut salt. And sodium in its overall sandwich line will be cut by 15%, compared with the same period.
Subway, whose sandwiches have sometimes been ridiculed as virtual sodium bombs, emerges as the first national fast-food chain to publicly announce such a sizable sodium reduction. The move comes at a time foodmakers and restaurant chains globally are facing increased pressure from lawmakers, advocacy groups and consumers to cut back on excess sodium — which is widely regarded as one of the root causes of America’s biggest killers, heart disease.
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