Swiss Cheese Exports Dented By Price War

The Swiss cheese industry expanded exports in 2012 despite a strong franc and a troubled world economy, although price cutting by competitors slowed sales in the latter half of the year.

Cheese sales abroad rose 3.7 percent last year from 2011, although exports of standard bearers Appenzeller and Gruyère dipped, Switzerland Cheese Marketing said on Friday.

A total of 66,905 tons of cheese, cheese spreads and fondue mixtures were shipped out of the country, up 2,388 tons from the previous year.

After a good start to the year — with exports up almost nine percent in the first six months — Swiss cheeses lost ground.

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