Springdale, AR —Tyson Foods, Inc., is proud to announce the launch of TysonDeli.com, the premier online destination for deli foodservice professionals. The website is an engaging showcase of proprietary Tyson consumer research and observational data, proven merchandising strategies, innovative new products and business building promotional programs, all designed with deli professionals in mind.
The new Tyson website delivers the resources of one of the world’s largest processors and marketers of chicken, beef and pork directly to the fingertips of deli professionals, plus offers tools and knowledge for deli operations. With vaults of valuable data, Tyson is pleased to be able to serve as the go-to resource for strategic, business-building solutions. T FuQua, Brand Manager for the Deli Division of Tyson Foods, Inc., commented on the launch of TysonDeli.com: “We are extremely pleased to introduce TysonDeli.com, a results-oriented resource for deli professionals. Over the years, we’ve found that very little work was being done by our competitors in consumer and shopper research, specifically examining the protein category in the deli channel. TysonDeli.com features an absolute storehouse of dynamic, applicable data that can assist deli professionals in their operations.”
TysonDeli.com Features
TysonDeli.com features an in-depth dive into the various profiles of deli shoppers, deli products which are organized by merchandising vehicle, deli merchandising tips, exciting promotions, plus the first-ever, exclusive online community designed for deli professionals. In addition, TysonDeli.com showcases an exclusive, functional and highly useful calculator, designed to help deli professionals determine a mix of products for their deli to help drive profitability. Laura Liras, Consumer Insights Manager for Lipari Foods, finds great value in TysonDeli.com, “I like the way it weaves in facts without being overwhelming. I saw some strong fact based data that is direct and relevant to the specific material without just being a long list of facts. I know I’ll reference back to this many times in the future for key data points.”
Designed for Deli Professionals
What exactly can deli professionals learn from TysonDeli.com? Advantageous insights like this: Research shows that the number one reason shoppers buy prepared foods is because they saw the product and decided to try it. TysonDeli.com suggests engaging with key consumers through eye-catching point-of-sale merchandising aids, which are offered through the site. And results? Tyson retail customers saw a 55 percent sales increase by advertising prepared foods at full retail in their weekly flyer and displaying in-store point-of-sale merchandising. FuQua commented, “True satisfaction comes from knowing that when Tyson insights are put into motion, ‘real life’ deli operators may see amazing results.”
TysonDeli.com is the first online destination designed for deli professionals by specialists who understand the industry at its core. The website will continue to be updated with new and resourceful information as it is developed by key strategists from Tyson Foods. For more information about this exciting launch, please visit TysonDeli.com and check back often for updated content, plus more useful insights, data and more.
About Tyson Foods
Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
SOURCE Tyson Foods, Inc.