DELAVAN, Wis. – The Wisconsin Specialty Cheese Institute today launched a new Facebook page and website to better promote and support the state’s specialty cheese industry.
By showcasing a new logo, Facebook page, updated statistics and cheesemaker profiles, www.wispecialtycheese.org aims to both better serve its growing membership, as well as provide resources for consumers seeking Wisconsin specialty cheese.
Founded in 1994 in cooperation with the Wisconsin Cheese Makers Association and the Wisconsin Milk Marketing Board, the Institute (WSCI) was born out of recognition that the state’s specialty cheese companies could benefit from coming together to share information, ideas and support.
The WSCI today boasts more than 100 specialty cheesemaker, marketer and supplier members. The membership meets six times a year to network, gain industry knowledge and training from guest speakers, and learn from each other via touring member facilities. Members also gather at the Institute’s popular annual golf outing, set this year for June 28 at University Ridge Golf Course in Verona.
Launching a new website also seemed like the perfect time for the WSCI to create a Facebook fan page, at www.facebook.com/specialtycheese, said Shirley Knox, president of the WSCI board of directors. “Any way we can better connect with our membership and promote Wisconsin specialty cheese is good for the industry,” Knox said.
For more information about the WSCI, contact Kathy Brown, administrator, at info@wisspecialcheese.org or call 1-866-740-2180.
The Wisconsin Specialty Cheese Institute works to promote and support the development of a robust, profitable specialty cheese industry in Wisconsin. Founded in 1994 in cooperation with the Wisconsin Cheese Makers Association and the Wisconsin Milk Marketing Board, the WSCI serves as a resource for both the cheesemaker and the cheese buyer, hosting educational and promotional activities for all things specialty cheese. www.wispecialtycheese.org
Source: The Wisconsin Specialty Cheese Institute