HOLAMBRA, Brazil — The largest flower and ornamental plant show in Latin America is held in a quaint small town founded by Dutch immigrants that is the heart of Brazil's flower industry.
Welcome to Expoflora, complete with an incongruous Dutch windmill greeting visitors at the entrance of the giant flower exhibition center, a two hours' drive from Sao Paulo.
Begun in 1981, the event, broadcast live on the Internet, runs through September 23, with organizers expecting 300,000 visitors.
"Expoflora gives an opportunity to more than 200 Holambra growers to advertise their products for commercial launch. People come from all over Brazil, and it gives the producers an idea of the public reaction to new products," said Paulo Fernandes, a member of the organizing committee.
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