The Commission, along with other California grower/shippers, recently sponsored a special "pull-out" section on California Grown in the July issue of Floral Marketing. The special section titled, "The California Flower Farmer Report & 2010 Floral Buyers Guide," included a full-page ad and a full-page directory listing of California's flower farms.
The section also included articles and updates that highlighted the growing popularity of the "CA Grown" campaign for California flowers and the growing marketing opportunity of "featuring your farmer."
The CCFC anticipates the industry and consumer interest in "featuring the farmer" to grow. So, please be sure you have filled out your Grower Profile by clicking here: http://www.ccfc.org/grower_bio.php Also, please forward us any professional high resolution photos of you on the farm, in the field, with the family.
An online version of the special "pull-out" section in July's Floral Marketing can be found here: 2010 Buyers' Guide – Floral Marketing
Look for the CCFC's "Think California," ad in the August issues of Florists Review and SuperFloral Retailing.
Source: California Cut Flower Commission