During the IFTF 2015 in The Netherlands, Chrysal International will present various themes, for the whole horticultural chain. Our central theme is hygiene. We will present this theme for the bouquet makers and supermarkets, as well for the florists. What has become clear is that customers in 2015 are expecting a better guarantee on flowers. They expect a vase life of 10 days, but currently they only perceive that flowers last 6 to 7 days – and this is not always guaranteed. The number one factor for a better guarantee on flowers is hygiene.
Follow these 4 steps for optimal hygiene and happy customers:
1. Know your sources
Flowers need to be supplied in clean buckets and flower boxes by growers and wholesalers: freshness of the flowers and hygiene conditions at the start of the chain are essential for longer lasting flowers
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