Consumers plan to spend about $2 more this year for the Easter holiday than
they did last year. According to National Retail Federations 2010 Easter
Consumer Intentions and Actions Survey, the average person will spend $118.60
this year, compared to $116.59 last year. Total spending is expected to reach
$13.03 billion.
Spending for most items will remain the same as last year. The average person
will spend $17.29 on candy, compared to $16.55 last year, and $18.16 on gifts,
up from $17.30 last year. Other holiday purchases include clothing ($19.03),
food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30).
Most Americans will purchase Easter merchandise at discount (64.8%) and
department stores (33.2%). Shoppers will also head to specialty stores such as
florists or gift/greeting card stores (22%), online (13.1%), specialty clothing
stores (7.0%) and catalogs (3.7%).
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