DIY Wedding Flowers Is Fastest Growing Trend For 2010

OJAI, Calif. — announces that 2009 year-end sales increased
25% over previous year and one million brides shopped for wedding flowers on
their leading website. Page views for the site also increased to 14 million,
while time spent on the site nearly doubled. These numbers demonstrate that the
site continues to increase user engagement while expanding their loyal customer
base and indicate that DIY flowers are the fastest growing wedding trend for

Couples marrying in 2010 will choose DIY flowers as a way to cut costs according
to The Wedding Report*. And with an estimated 2.2 million weddings projected in
2010*, nearly 50% of all brides will shop for wedding flowers online at While economic woes may be fueling the DIY wedding flower
category, the company also attributes this year’s success to its investment in
new platforms, system upgrades, and an increase in rich and interactive features
such as video and new planning tools.

“We are thrilled that is well positioned to handle the
significant volume increase. As engaged couples nationwide make the choice to
get creative, be cost-conscious and do their own wedding flowers it is our
pleasure to guide them every step of the way,” said Liza Roeser-Atwood, CEO of “Our superior customer service has been vital for increasing
the number of brides that realize they can do their own wedding flowers. 2010 is
about orchestrating the wedding of her dreams without overspending and we are
the ideal solution”.

Ten years ago, envisioned that brides could order wedding
flowers online, reduce their carbon footprint and save 75% on the cost of
wedding day blooms. Today one million brides shop for wedding flowers at each year. With 500 to 1000 brides and event planners ordering
for each weekend, the focus on budget-friendly and quality assured flowers is
paying off and maintains its position as the unparalleled
leader in the online wedding flowers category. offers more than 2000 varieties and three options for ordering:

  1. Bulk – for the DIY bride (single variety or combo boxes available)
  2. Pre-made centerpieces – just drop in a vase (hundreds of colors)
  3. Wedding flowers in a box – ready to go (nine collections with 30 color

To speak with brides in your area who ordered their wedding flowers online,
please contact media representative,
High-resolution images available.

ABOUT FIFTYFLOWERS.COM is the leading provider of farm direct flowers devoted
exclusively to weddings and events. The website,, garners
one million unique visitors per year, offers more than 2000 flower varieties,
and includes hundreds of inspiring photos of real weddings and bride
testimonials. caters to brides with exceptional customer
service and seamless ordering of wedding flowers online. Established in 1999, is privately held and the leading consumer direct flowers
website exclusively serving brides.

Photo Credit: Segerius-Bruce Photography