Floralism is a new initiative founded by Florismart and the FDF (Fachverband Deutscher Floristen). It’s an initiative with the aim to prepare florists for an innovative future. New technology, knowledge and inspiration are the core aspects. Florismart lets florists experience in an interactive way how efficient online shopping is possible via the online platform. The FDF shows in an exhibition area that flowers are an art form in itself.
Hana Ike Flower Battles
On the 23rd and 24th of January, Florismart and FDF organise Hana Ike Flower Battles at the IPM Essen for the first time. These flower battles originated in Japan and are short battle rounds with a high level of creativity. In a few minutes the young florists participating create flower arrangements with flowers from the Floralism trend collection. On the second day of the competition, the finalists will compete for the title. The program host for this competition is award-winning florist Victoria Salomon.
Buying online via Florismart
Florismart is a digital marketplace which gives professional florists access to products of the best growers and exporters. This platform gives florists the opportunity to buy different products from different suppliers. Growers and exporters can decide which products they would like to offer, for what price and the amount. Florismart makes sure that everything is being delivered in one order.
Visit us and get inspired
Are you curious about the Floralism pavilion at the IPM in Essen? You can find us in hall 1A, stand number: A10A. Visit our website or our Facebook page for more information and for the program of the Hana Ike Flower Battles.