A nationwide advertising campaign promoting fresh-cut Christmas trees isn't the kind of project Dave Vander Velden could undertake alone.
The proposed promotion program could see growers and importers taxing themselves to pay for just the advertising.
"It's a whole bunch of small guys, and you really can't do it on your own because no one has that kind of money. I couldn't do a national ad campaign by myself," said Vander Velden, who owns Whispering Pines Tree Farm near Oconto. "But if all the growers do … it helps the whole industry.
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